Gap invites customers to “Recycle Your Blues” and get 30% off new Gap denim. Cotton Incorporated will be working with Gap to launch the COTTON. FROM BLUE TO GREEN.® denim drive in about 1,000 Gap stores. From March 5 through March 14, consumers can donate old denim at their local Gap, which will then be given a “new life” by being converted into UltraTouch Natural Cotton Fiber Insulation, and donated to communities in need. Consumers who donate their denim will receive a 30% discount off new denim purchases. Since the COTTON. FROM BLUE TO GREEN.® denim drive program began, enough denim has been recycled to create natural cotton fiber insulation for over 540 homes.
The in-store program will be featured on Gap’s online consumer site, www.gap.com, as well as the COTTON. FROM BLUE TO GREEN.® Web site, www.CottonFromBluetoGreen.org.
For more information on UltraTouch Cotton Fiber Insulation and 2010 homeowner tax incentives, contact us.
